About the role

As part of our scale-up plans for growth, Appear is looking for an experienced Sales Director to join our team in Sydney. In this role, you will help secure new projects and increase revenue in the ANZ region, working closely with regional leadership to develop and execute sales strategies.

You will engage directly with Tier 1 fibre network providers, broadcast operators, and content owners to deliver technically complex solutions for large-scale projects across live and offline professional video delivery. This role involves international travel and requires a strong industry network and a consultative approach to ensure our solutions meet customers’ needs from concept to delivery.

Candidate profile

You are a commercially driven professional with excellent knowledge of the market and a strong track record of senior-level sales engagements. You have deep experience selling complex technical solutions and are comfortable managing the entire sales process—from initial engagement through to successful delivery.

You’re a trusted advisor to your clients, bringing strong industry relationships and a service-minded approach to building long-term partnerships.

Key qualifications

• Relevant higher education (MSc, MBA, or equivalent experience)
• 8+ years of proven business development or sales executive experience, meeting or exceeding targets
• An established industry network with strong relationships to key stakeholders
• Enterprise sales experience in video compression, streaming, online video production, OTT, FAST, IP networking, and cloud or cluster-based networks
• Strong knowledge of live video workflows for media and broadcast companies, including live linear channels, live event contribution, and OTT delivery using cloud-based services
• Comfortable engaging with clients at C-level in technical and commercial discussions
• Excellent listening, negotiation, and presentation skills

Main responsibilities

• Increase yearly revenue by meeting or exceeding targets in line with global business objectives
• Work closely with the regional head on sales strategy, identifying key market segments and prioritising sales activities
• Build and maintain a healthy sales pipeline to ensure a steady flow of opportunities
• Actively seek new clients and business opportunities, mapping organisations and identifying key influencers
• Maximise sales potential with key customers and partners by developing strong, trusted-advisor relationships
• Collaborate with Technical Sales to prepare tailored materials and proposals
• Prepare regular sales reports and provide accurate revenue forecasts, identifying areas for improvement
• Work cross-functionally to address customer needs—from product feature development to customer portal enhancements
• Participate in industry events, conferences, and customer meetings to build brand awareness and provide market feedback
• Availability to travel as needed

Working at Appear

At Appear, you will enjoy an informal, inclusive, and collaborative environment with the energy of a growth-oriented company, where we value close collaboration with our customers and partners and offer the opportunity to work with world-class, cutting-edge technology. Be part of a growing global company and experience cross-cultural collaboration in a diverse and dynamic work environment, with over 30 different nationalities at our office today and five weeks of annual vacation.

Location: Sydney, serving the ANZ region
Application deadline: August 4th

Headquartered in Oslo, Norway, Appear is a leader in live production technology, specialising in high-capacity, sustainable solutions for media processing and content delivery. Our portfolio is designed to support the most complex scenarios of live event contribution, adapting seamlessly to the ever-evolving dynamics of the media, entertainment, and sports industries.

Our extensive client base, including world-leading content creators like NBCUniversal, Warner Bros. Discovery, Formula 1, NHL, and Riot Games, rely on our solutions to deliver the highest profile live media with utmost integrity and efficiency. This trust underscores our position at the pinnacle of live production technology, where our commitment to excellence and innovation meets the critical demands of the most prestigious live events worldwide.

Founded in 2004, Appear has established itself as a leader in the industry. Thanks to our world-renowned team of experts and their relentless emphasis on modularity and functional versatility, we are at the forefront of innovation in live production technology.

We actively participate with key industry bodies and technology partners to drive the advancement of standardisation and foster continuous innovation. Our excellence is internationally recognised through numerous accolades, including the prestigious NAB Excellence in Sustainability Award and TVBEurope’s Best in Market, celebrating our achievements in sustainability and technological leadership.